Purple streaks showing up on hips

You see purple or dark red streaks on your hips. Some are thin lines. Others are wider bands, and they may feel a little raised or sunken under your fingers.

Marks like these form when skin stretches fast. The stretchy fibers under the top layer pull apart. Small blood vessels show through the gap, which is why fresh marks look purple, red, or pink.

Hips stretch a lot during growth spurts, pregnancy, weight gain, and heavy training. Some people mark more easily than others, often for family reasons. Purple marks often fade to pale silver or white over many months.

When to see someone

See a doctor if the streaks come with weight gain around your middle, a round face, easy bruising, or weak muscles. Those signs can point to a hormone problem. Get checked too if a mark hurts, bleeds, oozes, or spreads fast, or if you use steroid creams or pills.

Below is a list of folk and home remedies people have used for stretch marks. Each one carries a grade that shows how strong the evidence is, not a promise of any result. A low grade means there is little or no solid proof, so read it as tradition only.

Stretch Marks: natural remedies and the evidence behind them

8 options · 2 graded B · 6 traditional or ungraded

What's the story with your stretch marks?

I'm pregnant or recently postpartum and want to prevent marks or soften new ones

  1. Coconut Oil

    Supported by smaller clinical studies· Recognised traditional use (Evidence grade B · Traditional use recognised)Recognised traditional use

    The one oil an RCT review found helpful in pregnancy

    Why this matches
    If you're pregnant or newly postpartum and want to head off stretch marks, coconut oil is the topical oil that a recent review of randomized trials singled out as actually helping to prevent striae during pregnancy.
    Why try it
    It's a rich, well-tolerated moisturizer that keeps stretching skin supple, and unlike several other popular oils it was the one that showed a preventive signal in controlled pregnancy trials, so it's a sensible daily option while your skin is under tension.
    Dose or use
    Massage a small amount of virgin coconut oil into the belly, hips and breasts once or twice daily throughout the stretching phase.
    Time to results
    Best used preventively throughout pregnancy; skin changes are gradual over weeks to months
    Key study
    Systematic Review (2026, PMID 41988841): Effect of Aromatherapy Oil Applications on Striae Gravidarum: A Systematic Review. Reviewed four RCTs (671 pregnant women); of the oils tested, coconut oil was the one found effective at preventing striae gravidarum, while rose, sesame and sweet almond oils were not.
    Caution
    Patch test first, as coconut oil can feel heavy and may clog pores or trigger breakouts in acne-prone skin. It supports skin but does not guarantee you'll avoid stretch marks, which are strongly influenced by genetics.
  2. Olive Oil (Zaytoon)

    Supported by smaller clinical studies (Evidence grade B · No traditional record)

    RCT tested in pregnant women

    Why this matches
    Clinical research specifically studied olive oil applied topically in first-time pregnant women to address stretch marks during pregnancy.
    Why try it
    Its rich fatty acid profile is thought to support skin elasticity and hydration when massaged into stretching skin.
    Dose or use
    Massage a small amount onto affected areas once or twice daily.
    Time to results
    Typically 4–12 weeks
    Key study
    RCT (2022, PMID 34559686): Effects of Olive Oil on Striae Gravidarum in Primiparous Women: A Randomized Controlled Clinical Study.
    Caution
    Patch test first if you have sensitive or acne-prone skin.
  3. Gotu Kola Extract (Topical)

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Active in classic striae-prevention creams

    Why this matches
    If you're pregnant or newly postpartum, this is the botanical behind the striae-prevention creams designed for exactly this window, meant to support the skin as it stretches.
    Why try it
    Gotu kola (Centella asiatica) is traditionally used and studied to encourage fibroblast collagen production and dermal repair, which is why it appears in creams aimed at softening or preventing stretch marks.
    Dose or use
    Massage a thin layer of a Centella-based cream or extract into the belly, hips and breasts once or twice daily.
    Time to results
    Typically 8-12 weeks of consistent daily use
    Key study
    Traditionally used and included in Centella-based striae-prevention creams; no controlled trial for this specific product is cited here, so treat the benefit as supportive rather than proven.
    Caution
    Do a small patch test first; if you're pregnant, check with your midwife or doctor before starting any new topical.
  4. Vitamin C Deficiency

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Required cofactor for collagen synthesis

    Why this matches
    Fresh marks are still remodeling, and that repair depends on new collagen; if your vitamin C is low, your skin can't rebuild it well.
    Why try it
    Vitamin C is an obligatory cofactor for the enzymes that build and cross-link collagen, so an adequate level gives newly stretched skin what it needs to firm and fade marks.
    Dose or use
    Eat vitamin C-rich foods daily (citrus, berries, peppers, kiwi); ask your clinician if testing or a supplement is warranted.
    Time to results
    Collagen turnover is gradual, over weeks to months
    Key study
    No stretch-mark-specific trial is cited here; this reflects vitamin C's established, required role in collagen synthesis rather than a proven effect on striae.
    Caution
    Very high supplemental doses can cause stomach upset or, in prone people, kidney stones; food-first is safest.
  5. Zinc Deficiency

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Supports collagen and skin wound healing

    Why this matches
    As your skin stretches during and after pregnancy, it relies on healthy repair; low zinc can slow that repair and leave marks looking worse.
    Why try it
    Zinc is required for collagen formation, wound healing and skin regeneration, so keeping your level adequate gives stretching skin the raw materials it needs to recover.
    Dose or use
    Ask your clinician whether your zinc level should be checked; if low, correct it through zinc-rich foods (meat, shellfish, seeds) or a supplement they recommend.
    Time to results
    Skin repair improves gradually over weeks to a few months
    Key study
    No stretch-mark-specific trial is cited here; this reflects zinc's established role in collagen formation and wound healing rather than a proven effect on striae.
    Caution
    Don't self-dose high zinc long term, especially in pregnancy; excess zinc can block copper absorption. Confirm dose with your provider.

Mine are fresh and still red or purple — I want to act while they're new

  1. Gotu Kola Extract (Topical)

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Active in classic striae-prevention creams

    Why this matches
    If you're pregnant or newly postpartum, this is the botanical behind the striae-prevention creams designed for exactly this window, meant to support the skin as it stretches.
    Why try it
    Gotu kola (Centella asiatica) is traditionally used and studied to encourage fibroblast collagen production and dermal repair, which is why it appears in creams aimed at softening or preventing stretch marks.
    Dose or use
    Massage a thin layer of a Centella-based cream or extract into the belly, hips and breasts once or twice daily.
    Time to results
    Typically 8-12 weeks of consistent daily use
    Key study
    Traditionally used and included in Centella-based striae-prevention creams; no controlled trial for this specific product is cited here, so treat the benefit as supportive rather than proven.
    Caution
    Do a small patch test first; if you're pregnant, check with your midwife or doctor before starting any new topical.
  2. Rosehip Seed Oil

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Popular topical oil for scars and striae

    Why this matches
    While your marks are still fresh and reddish, a nourishing oil worked in daily can help hydrate and support the skin as it settles.
    Why try it
    Rosehip seed oil is rich in linoleic acid and skin-nourishing compounds and is a long-standing choice for scars and stretch marks, valued for hydrating and helping the skin look smoother.
    Dose or use
    Massage a few drops into the marks twice daily, ideally on slightly damp skin to lock in moisture.
    Time to results
    Typically 8-12 weeks of daily use
    Key study
    Traditionally used and studied for scar and skin regeneration; its specific effect on stretch marks has not been confirmed in a controlled trial cited here.
    Caution
    Patch test first; rosehip oil can feel too rich for acne-prone skin and may clog pores in some people.
  3. Vitamin C Deficiency

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Required cofactor for collagen synthesis

    Why this matches
    Fresh marks are still remodeling, and that repair depends on new collagen; if your vitamin C is low, your skin can't rebuild it well.
    Why try it
    Vitamin C is an obligatory cofactor for the enzymes that build and cross-link collagen, so an adequate level gives newly stretched skin what it needs to firm and fade marks.
    Dose or use
    Eat vitamin C-rich foods daily (citrus, berries, peppers, kiwi); ask your clinician if testing or a supplement is warranted.
    Time to results
    Collagen turnover is gradual, over weeks to months
    Key study
    No stretch-mark-specific trial is cited here; this reflects vitamin C's established, required role in collagen synthesis rather than a proven effect on striae.
    Caution
    Very high supplemental doses can cause stomach upset or, in prone people, kidney stones; food-first is safest.
  4. Zinc Deficiency

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Supports collagen and skin wound healing

    Why this matches
    As your skin stretches during and after pregnancy, it relies on healthy repair; low zinc can slow that repair and leave marks looking worse.
    Why try it
    Zinc is required for collagen formation, wound healing and skin regeneration, so keeping your level adequate gives stretching skin the raw materials it needs to recover.
    Dose or use
    Ask your clinician whether your zinc level should be checked; if low, correct it through zinc-rich foods (meat, shellfish, seeds) or a supplement they recommend.
    Time to results
    Skin repair improves gradually over weeks to a few months
    Key study
    No stretch-mark-specific trial is cited here; this reflects zinc's established role in collagen formation and wound healing rather than a proven effect on striae.
    Caution
    Don't self-dose high zinc long term, especially in pregnancy; excess zinc can block copper absorption. Confirm dose with your provider.

Mine are older and faded to silvery-white — I want to improve how they look

  1. Retinol (Vitamin A Topical)

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Dermatology mainstay for older striae

    Why this matches
    For older, silvery-white marks that resist gentler options, a retinol works deeper by driving skin turnover and collagen over time.
    Why try it
    Topical vitamin A (retinol) increases collagen production and cell turnover, the mechanism dermatologists rely on to gradually improve the texture and look of established stretch marks.
    Dose or use
    Apply a pea-sized amount of a low-strength retinol to the marks at night, a few times weekly to start, building up as tolerated. Use sunscreen by day.
    Time to results
    Typically 12-24 weeks of consistent use
    Key study
    Topical retinoids are a dermatology mainstay for striae; no controlled trial for this specific product is cited here, so treat it as evidence-informed rather than proven for your marks.
    Caution
    Do NOT use if pregnant or breastfeeding. Retinol can cause dryness, redness and peeling and increases sun sensitivity; introduce it slowly.
  2. Rosehip Seed Oil

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Popular topical oil for scars and striae

    Why this matches
    While your marks are still fresh and reddish, a nourishing oil worked in daily can help hydrate and support the skin as it settles.
    Why try it
    Rosehip seed oil is rich in linoleic acid and skin-nourishing compounds and is a long-standing choice for scars and stretch marks, valued for hydrating and helping the skin look smoother.
    Dose or use
    Massage a few drops into the marks twice daily, ideally on slightly damp skin to lock in moisture.
    Time to results
    Typically 8-12 weeks of daily use
    Key study
    Traditionally used and studied for scar and skin regeneration; its specific effect on stretch marks has not been confirmed in a controlled trial cited here.
    Caution
    Patch test first; rosehip oil can feel too rich for acne-prone skin and may clog pores in some people.
  3. Copper Deficiency

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Cofactor for collagen and elastin cross-linking

    Why this matches
    Older, faded marks reflect disrupted elastin and collagen in the deeper skin; copper is the mineral your body uses to knit those fibers back together.
    Why try it
    Copper is the cofactor for lysyl oxidase, the enzyme that cross-links both collagen and elastin, the exact fiber networks that tear to form stretch marks.
    Dose or use
    Ask your clinician about your copper status; if low, correct with copper-rich foods (shellfish, nuts, seeds, dark chocolate) or a supplement they advise.
    Time to results
    Dermal remodeling is slow, over months
    Key study
    No stretch-mark-specific trial is cited here; this reflects copper's established role as the cofactor for collagen and elastin cross-linking rather than a proven effect on striae.
    Caution
    Rarely deficient on a normal diet, and excess copper is toxic; only supplement under guidance, especially if you also take zinc.

What kind of approach would you actually stick with?

A simple, nourishing oil I can massage in every day

  1. Coconut Oil

    Supported by smaller clinical studies· Recognised traditional use (Evidence grade B · Traditional use recognised)Recognised traditional use

    The one oil an RCT review found helpful in pregnancy

    Why this matches
    If you're pregnant or newly postpartum and want to head off stretch marks, coconut oil is the topical oil that a recent review of randomized trials singled out as actually helping to prevent striae during pregnancy.
    Why try it
    It's a rich, well-tolerated moisturizer that keeps stretching skin supple, and unlike several other popular oils it was the one that showed a preventive signal in controlled pregnancy trials, so it's a sensible daily option while your skin is under tension.
    Dose or use
    Massage a small amount of virgin coconut oil into the belly, hips and breasts once or twice daily throughout the stretching phase.
    Time to results
    Best used preventively throughout pregnancy; skin changes are gradual over weeks to months
    Key study
    Systematic Review (2026, PMID 41988841): Effect of Aromatherapy Oil Applications on Striae Gravidarum: A Systematic Review. Reviewed four RCTs (671 pregnant women); of the oils tested, coconut oil was the one found effective at preventing striae gravidarum, while rose, sesame and sweet almond oils were not.
    Caution
    Patch test first, as coconut oil can feel heavy and may clog pores or trigger breakouts in acne-prone skin. It supports skin but does not guarantee you'll avoid stretch marks, which are strongly influenced by genetics.
  2. Olive Oil (Zaytoon)

    Supported by smaller clinical studies (Evidence grade B · No traditional record)

    RCT tested in pregnant women

    Why this matches
    Clinical research specifically studied olive oil applied topically in first-time pregnant women to address stretch marks during pregnancy.
    Why try it
    Its rich fatty acid profile is thought to support skin elasticity and hydration when massaged into stretching skin.
    Dose or use
    Massage a small amount onto affected areas once or twice daily.
    Time to results
    Typically 4–12 weeks
    Key study
    RCT (2022, PMID 34559686): Effects of Olive Oil on Striae Gravidarum in Primiparous Women: A Randomized Controlled Clinical Study.
    Caution
    Patch test first if you have sensitive or acne-prone skin.
  3. Rosehip Seed Oil

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Popular topical oil for scars and striae

    Why this matches
    While your marks are still fresh and reddish, a nourishing oil worked in daily can help hydrate and support the skin as it settles.
    Why try it
    Rosehip seed oil is rich in linoleic acid and skin-nourishing compounds and is a long-standing choice for scars and stretch marks, valued for hydrating and helping the skin look smoother.
    Dose or use
    Massage a few drops into the marks twice daily, ideally on slightly damp skin to lock in moisture.
    Time to results
    Typically 8-12 weeks of daily use
    Key study
    Traditionally used and studied for scar and skin regeneration; its specific effect on stretch marks has not been confirmed in a controlled trial cited here.
    Caution
    Patch test first; rosehip oil can feel too rich for acne-prone skin and may clog pores in some people.

A targeted cream or active ingredient that drives skin renewal

  1. Gotu Kola Extract (Topical)

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Active in classic striae-prevention creams

    Why this matches
    If you're pregnant or newly postpartum, this is the botanical behind the striae-prevention creams designed for exactly this window, meant to support the skin as it stretches.
    Why try it
    Gotu kola (Centella asiatica) is traditionally used and studied to encourage fibroblast collagen production and dermal repair, which is why it appears in creams aimed at softening or preventing stretch marks.
    Dose or use
    Massage a thin layer of a Centella-based cream or extract into the belly, hips and breasts once or twice daily.
    Time to results
    Typically 8-12 weeks of consistent daily use
    Key study
    Traditionally used and included in Centella-based striae-prevention creams; no controlled trial for this specific product is cited here, so treat the benefit as supportive rather than proven.
    Caution
    Do a small patch test first; if you're pregnant, check with your midwife or doctor before starting any new topical.
  2. Retinol (Vitamin A Topical)

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Dermatology mainstay for older striae

    Why this matches
    For older, silvery-white marks that resist gentler options, a retinol works deeper by driving skin turnover and collagen over time.
    Why try it
    Topical vitamin A (retinol) increases collagen production and cell turnover, the mechanism dermatologists rely on to gradually improve the texture and look of established stretch marks.
    Dose or use
    Apply a pea-sized amount of a low-strength retinol to the marks at night, a few times weekly to start, building up as tolerated. Use sunscreen by day.
    Time to results
    Typically 12-24 weeks of consistent use
    Key study
    Topical retinoids are a dermatology mainstay for striae; no controlled trial for this specific product is cited here, so treat it as evidence-informed rather than proven for your marks.
    Caution
    Do NOT use if pregnant or breastfeeding. Retinol can cause dryness, redness and peeling and increases sun sensitivity; introduce it slowly.

I'd rather work from the inside out — make sure my body has what it needs to rebuild skin

  1. Vitamin C Deficiency

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Required cofactor for collagen synthesis

    Why this matches
    Fresh marks are still remodeling, and that repair depends on new collagen; if your vitamin C is low, your skin can't rebuild it well.
    Why try it
    Vitamin C is an obligatory cofactor for the enzymes that build and cross-link collagen, so an adequate level gives newly stretched skin what it needs to firm and fade marks.
    Dose or use
    Eat vitamin C-rich foods daily (citrus, berries, peppers, kiwi); ask your clinician if testing or a supplement is warranted.
    Time to results
    Collagen turnover is gradual, over weeks to months
    Key study
    No stretch-mark-specific trial is cited here; this reflects vitamin C's established, required role in collagen synthesis rather than a proven effect on striae.
    Caution
    Very high supplemental doses can cause stomach upset or, in prone people, kidney stones; food-first is safest.
  2. Zinc Deficiency

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Supports collagen and skin wound healing

    Why this matches
    As your skin stretches during and after pregnancy, it relies on healthy repair; low zinc can slow that repair and leave marks looking worse.
    Why try it
    Zinc is required for collagen formation, wound healing and skin regeneration, so keeping your level adequate gives stretching skin the raw materials it needs to recover.
    Dose or use
    Ask your clinician whether your zinc level should be checked; if low, correct it through zinc-rich foods (meat, shellfish, seeds) or a supplement they recommend.
    Time to results
    Skin repair improves gradually over weeks to a few months
    Key study
    No stretch-mark-specific trial is cited here; this reflects zinc's established role in collagen formation and wound healing rather than a proven effect on striae.
    Caution
    Don't self-dose high zinc long term, especially in pregnancy; excess zinc can block copper absorption. Confirm dose with your provider.
  3. Copper Deficiency

    Centuries of traditional use· Human evidence not yet assessed (Evidence grade not assigned · Traditional use long-standing)Long-standing traditional staple

    Cofactor for collagen and elastin cross-linking

    Why this matches
    Older, faded marks reflect disrupted elastin and collagen in the deeper skin; copper is the mineral your body uses to knit those fibers back together.
    Why try it
    Copper is the cofactor for lysyl oxidase, the enzyme that cross-links both collagen and elastin, the exact fiber networks that tear to form stretch marks.
    Dose or use
    Ask your clinician about your copper status; if low, correct with copper-rich foods (shellfish, nuts, seeds, dark chocolate) or a supplement they advise.
    Time to results
    Dermal remodeling is slow, over months
    Key study
    No stretch-mark-specific trial is cited here; this reflects copper's established role as the cofactor for collagen and elastin cross-linking rather than a proven effect on striae.
    Caution
    Rarely deficient on a normal diet, and excess copper is toxic; only supplement under guidance, especially if you also take zinc.

Evidence grades describe the strength of published research for Stretch Marks, not a promise of results. Nothing here is medical advice — talk to your clinician before starting anything, especially alongside prescription medication.

Other ways people describe this

Same underlying problem, different words.

These suggestions come from our full page on Stretch Marks, where you can see every option and how it is graded. Evidence grades are explained in our methodology, and every phrasing we cover is listed under health topics.

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